Photo Tricks For Instagram & Facebook 

Size Matters

Across both Facebook & Instagram the best image size is 4:5 or 1050 x 1350. This ensures that it takes up the most space on a user’s screen when scrolling, and will be more likely to catch their eye. When posting to Instagram ensure the centred square still looks good, as this is how it will appear on your Instagram page.

Blend In While Standing Out

Think about what your target audience will be seeing on their feed, and let that guide your post. Imagine you’re a new local cafe, targeting young professionals who work in the city. Photos of the bean roasting process might look beautiful, but your audience are more invested in the final product, if your cafe is calm enough to spend a busy lunch break in, and if the takeaway coffee cup doesn’t look like it will spill as they grab one during their commute.

By serving your audience content relevant to their current interests you’ll catch their eye more effectively, and allow them to imagine your products or services fitting into their existing lifestyle.

Build A Lifestyle Around Your Brand

Social media offers a unique opportunity to promote your business even without endless professional product shots. If your business sells headphones for runners then only sharing images of the actual headphones won’t cut it. To build a lifestyle around the brand you can also share: 

  • People running while using your headphones

  • Motivational fitness quotes

  • Memes that your audience can relate to

  • Famous running tracks around the world

  • Stories from your followers about why they love to run

There are dozens of brands selling headphones for runners. But there aren’t dozens of brands demonstrating on social media they understand their audience is more than just a potential sale. 

Not every follower will be a dedicated fan of your headphones - but every engaged follower will have your brand front of mind when looking to buy a new pair of headphones. 

Quality Over Quantity

Audiences expect a certain level of quality on social media. You don’t need professional photoshoots (in fact, for some brands this could hinder performance), but take care of the basics. The photo cannot be grainy or blurry. Ensure it is straight. Don’t go too crazy with the editing. If you’re unsure, ask an honest friend if they like they photo before posting.